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The Art of Developing Winning Products with Product Power

Product power is the ability to develop winning products by combining retail and consumer insights with strategic thinking, creative process and quality assurance techniques to maximize profits. Product power is a must-have skill of modern day business leaders, enabling them…

Building Strong Brands for Long-Term Success with Branding Brilliance

An effective brand strategy puts a business in a prime spot to maximize profits and establish a competitive edge in their respective market. When done well, branding can quickly boost potential customers’ recognition of a company and positively influence the…